Take-Two CEO Criticizes Day-One Game Pass Strategy for Major Titles

Strauss Zelnick argues that including new AAA games in subscription services undermines full game sales.

Take-Two Interactive CEO Strauss Zelnick believes day-one releases on Xbox Game Pass are irrational for big titles.
Zelnick asserts that such a strategy may boost subscriptions temporarily but is not sustainable long-term.
Take-Two plans to keep its new releases off Game Pass, focusing instead on evergreen titles for subscription services.
Call of Duty: Black Ops 6 will be available on Xbox Game Pass at launch, a move Zelnick criticizes.
Take-Two expects significant financial growth with the anticipated release of Grand Theft Auto 6 in Fall 2025.