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Takaichi’s ‘Work, Work, Work’ Tops Japan’s 2025 Catchphrase of the Year

The award spotlights a work-first message that she says was misread as promoting overwork.

Overview

  • The organizer said the phrase took the top spot with “female prime minister” sharing the honor.
  • Takaichi made the remark after her Oct. 4 Liberal Democratic Party leadership win before becoming Japan’s first female prime minister later that month.
  • At the Tokyo ceremony, she said the line expressed determination to serve and was not an endorsement of long hours.
  • Lawyers for victims of karoshi criticized her earlier comments, including pledging to abandon work-life balance and to make colleagues work like a workhorse.
  • Other notable entries referenced “old, old, old rice” released from 2021 stockpiles during shortages and phrases tied to a rise in bear attacks under looser shooting rules.