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43m ago

TAG Heuer, New Balance Unveil Limited Connected Watch and FuelCell Shoe Collaboration

The tie-up centers on a new in-house smartwatch platform that integrates New Balance coaching into a 3,000-piece release.

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Overview

  • The collaboration pairs the TAG Heuer Connected Calibre E5 40mm x New Balance Edition with the New Balance FuelCell SC Elite v5, both limited to 3,000 units worldwide.
  • TAG Heuer’s fifth-generation E5 moves to the brand’s own operating system with up to 20 hours of battery life on the 40mm model and a dual-band GNSS for more precise tracking.
  • Six training plans developed with New Balance coaches come preloaded on the watch, complemented by a redesigned running strap for improved comfort and fit.
  • The watch is priced at 1,950 Swiss francs with selective retail and online availability, while the shoe is offered through New Balance flagships and online stores for $270.
  • Sydney McLaughlin-Levrone fronts the campaign, following a Boston campus reveal and ahead of planned activations at the Nov. 2 New York Marathon and billboards at JFK and Paris Charles de Gaulle airports.