Overview

• TAG Heuer has become the first title partner in the nearly 100-year history of the Monaco Grand Prix, renaming the race the Formula 1 TAG Heuer Grand Prix de Monaco.
• The partnership is part of a broader 10-year deal between Formula 1 and LVMH, TAG Heuer's parent company, which began in 2024 and replaced Rolex as F1's official timekeeper.
• TAG Heuer has a longstanding connection to the Monaco Grand Prix, dating back to 2011 as the official watch of the event and through its iconic Monaco watch collection introduced in 1969.
• The deal includes extensive branding, such as a new race logo, trackside placements, and TAG Heuer Monaco clocks prominently displayed in the paddock.
• TAG Heuer will also continue its involvement with the Monaco Historic Grand Prix and the Rallye Monte-Carlo Historique as part of its expanded partnership with the Automobile Club de Monaco.