Overview

• The fifth‑generation lineup arrives in 45mm and a new 40mm size, powered by Qualcomm’s Snapdragon 5100+ with AMOLED displays, dual‑band GNSS and a full suite of health sensors.
• It is TAG Heuer’s first smartwatch to earn Apple’s Made for iPhone certification, promising faster pairing, more reliable connectivity and dependable notifications and health data sync.
• A 40mm New Balance Edition debuts alongside a co‑branded FuelCell SuperComp Elite v5 running shoe, with both limited to 3,000 units worldwide; the watch is priced at 1,950 CHF and the shoe at about $270.
• Training features include six running plans developed with New Balance coaches and an upgraded running app with a gamified pace tracker, plus battery claims of up to roughly two days and fast charging to a day’s power in 30–40 minutes.
• The Connected Calibre E5 is on sale now starting around $1,600, with launch marketing spanning a Boston reveal, a presence at the New York Marathon and airport billboards featuring Sydney McLaughlin‑Levrone.