Overview
- TAG Heuer moves off Google’s Wear OS to its in‑house TAG Heuer OS built in Paris, trading third‑party apps and Google Pay for a streamlined interface and brand‑controlled features.
- The Connected Calibre E5 is officially Made for iPhone, promising faster pairing, more reliable connectivity and smoother notifications and data sync for a customer base that is roughly 70 percent on iOS.
- Two case sizes launch at 45mm and 40mm with Qualcomm’s Snapdragon 5100+, AMOLED displays, dual‑band GNSS, heart‑rate and SpO2 sensors, sleep tracking and on‑device calling.
- A 40mm New Balance Edition is limited to 3,000 pieces worldwide and pairs with a matching FuelCell SuperComp Elite v5 shoe, featuring a black DLC Grade‑2 titanium case, textile‑infused straps, violet/green accents and six coach‑designed running plans.
- Pricing starts at about $1,600, with the New Balance watch at 1,950 CHF, available now through TAG Heuer boutiques and online, while campaign efforts feature Sydney McLaughlin‑Levrone and activations tied to the New York Marathon.