Overview
- Sales have begun online and in TAG Heuer boutiques with standard models starting around $1,600, while the 40mm New Balance edition is priced at 1,950 Swiss francs and limited to 3,000 units alongside a matching $270 FuelCell SuperComp Elite v5 shoe.
- Powered by Qualcomm’s Snapdragon 5100+, the Calibre E5 comes in 45mm and new 40mm sizes with AMOLED displays, dual‑band GNSS, and sensors for heart rate, SpO2, sleep, and more, plus on‑wrist call handling via microphone and speaker.
- TAG Heuer OS was developed in Paris by a roughly 60‑engineer team and is Android‑based rather than Wear OS, delivering a refined interface but forgoing third‑party apps, Google Pay, and LTE.
- The New Balance collaboration adds six coach‑designed running plans, exclusive watch faces and straps, and a campaign led by Sydney McLaughlin‑Levrone with activations planned for the New York Marathon and billboards at major airports.
- Battery endurance remains unsettled across early reports, though TAG Heuer cites multi‑day figures and fast charging that delivers roughly a day of use in 30–40 minutes and a full charge in about 90 minutes.