Tactical Voting and Fragmented Support Spell Trouble for Tories in Upcoming Election

Labour and Liberal Democrats focus on targeted campaigns as smaller parties gain traction, leading to historic low support for main parties.

MRP models show Conservatives could win between 50 and 200 seats, with Labour projected to secure 375 to 500 seats.
Tactical voting is at a record high, with nearly 20% of voters choosing parties based on their chances to defeat Conservatives.
Labour and Liberal Democrats are strategically avoiding competition in each other's target constituencies to maximize impact.
Combined support for Labour and Conservatives is at its lowest in a century, with smaller parties like Reform UK and Greens surging.
Labour strategists warn that votes for smaller parties could still allow Conservatives to win in marginal seats.