Taco Bell Wins 'Taco Tuesday' Trademark Battle As Rival Taco John's Surrenders Claim

Taco Bell petitioned to cancel Taco John's 'Taco Tuesday' trademark, arguing the phrase was too common to be owned.
Taco John's decided not to continue defending the trademark due to high legal costs, instead donating $40,000 to charity.
The trademark dispute continues in New Jersey, where a local restaurant still owns rights to 'Taco Tuesday'.
Taco Bell campaigned to 'free' the phrase for all restaurants, calling it a victory for consumer choice.
Taco John's had held the federally registered trademark on 'Taco Tuesday' for over 30 years before surrendering it.