Overview
- Taco Bell Rewards members receive early access on Jan. 16 via the app, mobile orders, drive-thru check-in, and in-store kiosks.
- A one-day app offer on Jan. 27 lets 30,000 members buy a Luxe Value item for $1 on a first-come basis at 2 p.m. PST.
- The 10-item menu combines five new products with five returning favorites, all capped at $3, with additional items set to rotate in throughout 2026.
- The rollout replaces the Cravings Value Menu, reflecting a renewed emphasis on low-cost options.
- An immersive Laps of Luxury drive-thru preview runs in Los Angeles on Jan. 14–15 with reservations available through Resy.