Overview
- Taco Bell Rewards members get early access in the app on Jan. 16, followed by a Jan. 27 app offer letting 30,000 members buy one Luxe item for $1 at 2 p.m. PT on a first‑come basis.
- The five new items include the Mini Taco Salad ($2.49), Beefy Potato Loaded Griller ($2.49), Chips & Nacho Supreme Dip ($2.49), Avocado Ranch Chicken Stacker ($2.99) and limited‑time Salted Caramel Churros ($1.99).
- Returning value picks added to the lineup are the Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, 3 Cheese Chicken Flatbread Melt and Cheesy Double Beef Burrito.
- Taco Bell says items will rotate onto the Luxe Value Menu throughout the year, marking a refreshed approach that follows the Cravings Value Menu.
- The company previewed the menu with a Laps of Luxury immersive drive‑thru in Los Angeles on Jan. 14–15, with reservations offered through Resy.