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Taco Bell Sets Bold Growth Targets with New Menu Innovations and Global Expansion

The fast-food chain aims to triple international locations and increase U.S. restaurant revenue by 2030 through its R.I.N.G. strategy.

Taco Bell's "Luxe Cravings Box" has helped boost the chain's bottom line.
Taco Bell frequently adds new items to its menues and keeps prices low. 
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Overview

  • Taco Bell's new Relentlessly Innovative Next-Generation Growth (R.I.N.G.) plan focuses on menu innovation, digital sales, and international expansion.
  • The company plans to triple its international store count to 3,000 locations and grow U.S. average unit volumes from $2.2 million to $3 million by 2030.
  • Taco Bell is doubling its new menu items in 2025, with a focus on chicken offerings, beverages, and desserts, aiming to make its Cantina Chicken and beverage sales $5 billion brands by 2030.
  • The chain reported record-breaking $1 billion in operating profits last year, a 32% growth in digital sales, and opened 347 new locations across 25 countries.
  • Taco Bell is leveraging technology, including its Byte by Yum integrated platform, to enhance customer experience and streamline digital transactions.