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Taco Bell Sets $1 Taco Drops for National Taco Day With App-Only Perks and Tight Caps

The chain ties the offers to its Rewards app with tight caps to spur sign-ups.

Overview

  • On Tuesday, Oct. 7, Taco Bell will run timed drops in its app, described as every two hours starting at noon ET/9 a.m. PT and concluding with a final drop at 10 p.m. ET/7 p.m. PT.
  • The $1 offer applies to the Cantina Chicken Soft Taco for Taco Bell Rewards members ordering in the app, with quantities limited per drop.
  • Taco Bell materials and multiple reports cite 25,000 $1 tacos available at each drop, while The Mirror reports a larger figure of 225,000 per hour that other outlets do not corroborate.
  • Extras include 500 limited National Taco Day T‑shirts at the morning drop, a chance at 100 gift cards valued at $160 during the evening drop, $5 off Party Packs all day in‑app, and a DoorDash buy‑one‑get‑one‑free tacos deal.
  • Other restaurants are marking the day with their own specials as National Taco Day now falls on the first Tuesday in October following industry moves to align the celebration.