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Taco Bell Rolls Out Volcano Quesarito and New Volcano Sauce Nationwide

A broader lineup lives in the Taco Bell app for Rewards members, signaling a push to drive digital loyalty during the limited run.

Overview

  • The Volcano Quesarito is available across the U.S. starting Jan. 8 for a limited time at a reported price of $4.99.
  • Volcano Sauce is a creamy, cheese‑based, spice-forward condiment positioned as the heir to the cult‑favorite Lava Sauce and can be added to any item.
  • A Rewards‑only menu accessible in the Taco Bell app features items such as the Volcano Crunchwrap, Crunchy Taco, Cheesy G, Steak Fries, and BellGrande.
  • Taco Bell describes the launch as a showcase of sauce innovation, with Chief Marketing Officer Luis Restrepo emphasizing bold, craveable experiences unique to the brand.
  • The promotion builds on recent limited‑time plays, including the December return of the Quesarito and a 2023 Volcano menu that fueled nostalgia for Lava Sauce.