Overview

• The Refrescas lineup comprises six new drinks, including three permanent fruit-forward mocktails, two Rockstar Energy® Refrescas and one frozen Refresca Freeze.
• Fruit-flavored Refrescas blend real freeze-dried fruit pieces with green tea for a 52 mg caffeine boost in Strawberry Passionfruit, Dragonfruit Berry and Mango Peach.
• Rockstar Energy® Refrescas deliver 200 mg of caffeine in Pineapple Lime and Tropical Punch flavors, and the Refresca Freeze offers an icy Strawberry Lime mix with real fruit.
• Taco Bell will open 30 additional Live Más Café pop-ups across Southern California and Texas by the end of the year, expanding its barista-style beverage concept.
• The beverage-first strategy is aimed at Gen Z and millennials and underpins a multi-year shift toward capturing a larger share of the fast-casual drinks market.