Overview
- Taco Bell’s Mountain Dew Baja Blast Pie is now available in participating U.S. restaurants for a limited time, sold whole in-store only for $19.99 while supplies last.
- The pie reimagines the soda’s tropical lime profile as a creamy, key lime–style filling in a graham-crumb crust with whipped cream, with purchase limited to one per order and no delivery.
- Select Live Más Café locations in Southern California and Texas are offering a Baja Blast Pie Chiller blending pieces of the pie with vanilla ice cream, whipped cream and churro crunch.
- Early reactions range from praise that it tastes like a sweeter key lime pie or a milder Baja Blast to criticism of the bright teal color and texture.
- The drop follows teasers at Taco Bell’s 2024 Live Más LIVE and the drink’s 20th ‘Bajaversary,’ and it aligns with the chain’s beverage-forward strategy and Friendsgiving marketing push.