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Taco Bell Revives Y2K Favorites Nationwide on Sept. 9

The rollout serves a Rewards-first strategy that uses early app access, timed merch drops, plus a digital pet to drive engagement.

Taco Bell's Decades Y2K Menu sees the return of five iconic items from the 2000s including the Double Decker Taco, 7-Layer Burrito, Chili Cheese Burrito, Cool Ranch Doritos Locos Tacos and the Caramel Apple Empanada.
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Doritos Locos Taco
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Overview

  • Five discontinued items return for a limited run: Cool Ranch Doritos Locos Tacos, Double Decker Taco, 7-Layer Burrito, Chili Cheese Burrito, and the Caramel Apple Empanada.
  • Each item is priced under $3, with examples including $2.49 for the Cool Ranch Doritos Locos Tacos and 7-Layer Burrito, and $2.99 for the Chili Cheese Burrito and Caramel Apple Empanada.
  • Taco Bell Rewards members get app-only early access to the Caramel Apple Empanada from September 2 through 8.
  • A $9 Discovery Luxe Box marks the Crunchwrap Supreme’s 20th anniversary and includes a Crunchwrap, a Cool Ranch Doritos Locos Tacos, a Crunchy Taco, nachos, and a medium drink.
  • The campaign adds Y2K-themed drops for Rewards members—an Ed Hardy hat on September 2, a digital watch and ‘Crunchkin’ companion on September 9, and a vintage-style tee on September 16—plus a one-night Los Angeles launch party featuring Lil Jon.