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Taco Bell Revives Cheesy Street Chalupa Nationwide

The limited-run release highlights Taco Bell’s strategy of reviving popular mashups to spur customer loyalty

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Overview

  • The Cheesy Street Chalupa returns on Aug. 14 with a Quesalupa-inspired shell filled with slow-roasted chicken or marinated steak and topped with onions, cilantro and creamy Jalapeño Ranch.
  • Official pricing from Taco Bell’s news release sets a single chalupa at $5.49 and a Luxe Cravings Box at $9, while USA TODAY reports a conflicting two-for-$5.49 deal.
  • This relaunch follows an October 2023 regional test in Indianapolis and the product’s initial nationwide debut in July 2024 as part of an ongoing menu innovation pipeline.
  • Luis Restrepo, Taco Bell’s vice president of product innovation, says the new chalupa embodies street taco culture and fusion flavors in a format that remains distinctly Taco Bell.
  • The comeback coincides with other limited-time offerings, including Mountain Dew Baja Midnight and a $3 Grilled Steak Burrito, underscoring the chain’s mix-and-match marketing approach.