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Taco Bell Revives 2000s Favorites With Limited 'Decades Y2K' Menu Launching Sept. 9

The rollout pairs nostalgia with app exclusives to boost Taco Bell Rewards engagement.

Overview

  • The limited run brings back Cool Ranch Doritos Locos Taco, Double Decker Taco, 7-Layer Burrito, Chili Cheese Burrito and the Caramel Apple Empanada.
  • Restaurants nationwide begin serving the menu on Sept. 9, with Taco Bell Rewards members getting in‑app early access to the Caramel Apple Empanada Sept. 2–8.
  • Each item is priced at $3 or less, and a $9 Discovery Luxe Box marks Crunchwrap Supreme’s 20th year with a Crunchwrap, a Cool Ranch Doritos Locos Taco, a crunchy taco, nachos and a drink.
  • September will feature limited Y2K merch drops for Rewards members—an Ed Hardy hat on Sept. 2, a digital watch on Sept. 9, and a vintage‑style tee on Sept. 16—plus the new Crunchkin digital pet in the app.
  • Taco Bell kicked off the campaign with a one‑night Decades Y2K Party in Los Angeles headlined by Lil Jon.