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Taco Bell Rethinks AI Drive‑Thru Rollout After Trolls, Glitches

The company plans selective deployments with human oversight to address reliability concerns.

Overview

  • Chief digital and technology officer Dane Mathews told the Wall Street Journal the chain is re-evaluating where to use voice AI in drive‑thrus.
  • The system has been installed at more than 500 U.S. locations and has handled over two million orders, according to reports.
  • Viral clips showed customers exploiting the assistant, including a stunt ordering 18,000 cups of water, alongside mistakes and off‑putting interactions.
  • Leadership is weighing a hybrid model in which staff monitor the AI and take over during rushes, acknowledging busy stores may be better served by humans.
  • Parent company Yum Brands is pursuing technical improvements through a partnership with Nvidia, as other chains like McDonald’s, Wendy’s, and White Castle report mixed results with similar pilots.