Taco Bell Reintroduces Classic Menu Items with New 'Decades Menu'

The fast-food chain revives fan favorites from the 1960s to 2000s, tapping into nostalgia for a limited time.

Taco Bell's 'Decades Menu' features five nostalgic items, including the '60s Tostada and '90s Gordita Supreme.
The menu items will be available nationwide starting October 31, with the '00s Apple Empanada debuting on November 21.
All menu items are priced under $3, appealing to fans with retro-inspired pricing.
The launch includes special merchandise, such as limited-edition hoodies and cups, available from October 29.
Taco Bell joins other fast-food chains in leveraging nostalgia as a successful marketing strategy.