Taco Bell Petitions to End Taco John's Longheld Trademark of 'Taco Tuesday'

Taco Bell argues the phrase 'Taco Tuesday' is now too commonly used for any one company to own the exclusive rights to it.
Taco John's has held the trademark to 'Taco Tuesday' in 49 states since 1989 and has actively enforced it by sending cease and desist letters.
Taco Bell filed petitions to cancel both Taco John's trademark as well as a New Jersey bar's trademark to 'Taco Tuesday.'
The legal process to determine if the trademarks will be canceled could take up to two years.
Taco John's CEO announced a new 'Taco Tuesday' promotion in response to Taco Bell's petition.