Overview
- Taco Bell began selling the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze nationwide on Aug. 13 for a limited time.
- Each savory item arrives with a packet of Tajín Clásico and the menu prices are $2.99 for the Tajín Taco, $5.99 for the Cheesy Gordita Crunch, and $3.99 (16 oz) or $4.19 (20 oz) for the Freeze.
- Peso Pluma sampled the test-kitchen versions and publicly endorsed the lineup after reaching out to be involved, giving the campaign celebrity visibility.
- Taco Bell Rewards will offer 400 limited-edition Taco Bell x Tajín bag-charm sets through a Tuesday Drops release scheduled for Aug. 18 at 2 p.m. PT to extend the promotion.
- The partnership, first previewed at Live Más LIVE in 2024 and refined through consumer tests, represents Tajín’s largest national fast-food collaboration to date and aims to convert the seasoning’s fruit-and-drink fandom into short-term restaurant and app engagement.