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Taco Bell Launches Limited Baja Blast Pie, In-Store Only at $19.99

Taco Bell pitches it as a scarce, Friendsgiving-ready drop aimed at Gen Z.

Overview

  • Sales began Nov. 6 at participating U.S. restaurants, with whole pies sold only in-store for $19.99 and no delivery.
  • Taco Bell set a limit of one pie per order and warned that quantities are extremely limited.
  • The teal dessert features a creamy key lime–style filling with a graham cracker crust and whipped cream, channeling the soda’s tropical-lime flavor.
  • Select Live Más Café locations in Southern California and Texas are offering a Baja Blast Pie Chiller that blends real pie pieces with vanilla ice cream, starting at $4.19.
  • Early reviews from outlets including Today and Business Insider describe the flavor as reminiscent of key lime and Baja Blast, with reactions noting the striking color more than the taste.