Taco Bell Launches Drive-Thru Photo Booths for Super Bowl Ad Campaign

Fans at select locations can have their photos taken for a chance to appear in Taco Bell's first Super Bowl commercial in three years.

Taco Bell is installing 'Live Más Drive-Thru Cams' at select U.S. locations to capture customer photos for its upcoming Super Bowl commercial.
The photo booths will be active for three days at each location, starting in Los Angeles and ending in Wauchula, Florida, on December 19.
Participants must be Taco Bell Rewards members and can access the photo booth by scanning a QR code at the drive-thru.
Photos will be taken from both sides of the vehicle, and participants will receive digital photo strips via email.
This marks Taco Bell's return to Super Bowl advertising after a three-year hiatus, with the ad set to air during the third quarter of the game.