Overview
- Baja Midnight blends the original tropical lime taste with passion fruit to create a purple soda available exclusively at Taco Bell
- The permanent fountain menu item is paired with a limited-time Baja Midnight Freeze and prices start at $2.49 for a small soda and $3.79 for a regular Freeze
- Taco Bell Rewards members can redeem a free medium Baja Midnight on August 15 with a $5 purchase through the app
- This marks the first permanent expansion of the Baja Blast franchise since its 2004 debut at Taco Bell
- The launch underpins Taco Bell’s plan to drive visits toward a $5 billion beverage-sales goal and expand its beverage-focused Live Más Café locations