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Taco Bell Introduces Mountain Dew Baja Midnight as First Permanent Baja Flavor in 20 Years

Taco Bell will debut the purple-hued passion-fruit soda Baja Midnight alongside a limited-time Freeze on Thursday to boost beverage sales

"Baja Midnight," left, joins the original "Baja Blast" beverage.
Baja Blast Midnight
Taco Bell is adding a "Baja Midnight" beverage to its selection on Thursday.

Overview

  • Baja Midnight blends the original tropical lime taste with passion fruit to create a purple soda available exclusively at Taco Bell
  • The permanent fountain menu item is paired with a limited-time Baja Midnight Freeze and prices start at $2.49 for a small soda and $3.79 for a regular Freeze
  • Taco Bell Rewards members can redeem a free medium Baja Midnight on August 15 with a $5 purchase through the app
  • This marks the first permanent expansion of the Baja Blast franchise since its 2004 debut at Taco Bell
  • The launch underpins Taco Bell’s plan to drive visits toward a $5 billion beverage-sales goal and expand its beverage-focused Live Más Café locations