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4d ago

Taco Bell Introduces $3-or-Less Luxe Value Menu in Indianapolis

Tested at select Indianapolis restaurants, the five-item lineup with Sweet Chipotle BBQ sauce aims to measure customer demand for a nationwide rollout

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Overview

  • Launched July 16, the limited-time menu offers five new dishes each priced at $3 or less.
  • Offerings include Mini Taco Salad, Chipotle Ranch Chicken Stacker, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip and Salted Caramel Churros.
  • A limited-edition Sweet Chipotle BBQ sauce also debuted to complement Crispy Chicken tacos and burritos.
  • Taco Bell will gather customer feedback while supplies last before deciding on a broader rollout.
  • The experiment extends Taco Bell’s recent innovations, from March’s Live Más Live revivals to June’s crispy chicken additions, following a 9% same-store sales gain.