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Taco Bell Expands Live Más Café to 30 More Locations With Nationwide Refrescas Rollout

The push reflects Taco Bell’s bet on customizable beverages to fuel long-term growth after McDonald’s shuttered its CosMc’s concept.

Over 30 customizable drinks will be available for Houston Taco Bell customers at the Live Más Café in late fall.
Taco Bell is doubling down on new beverage offerings.

Overview

  • Taco Bell plans to open 30 additional Live Más Café venues by fall 2025 in markets such as Southern California, Dallas and Houston.
  • Each café will feature over 30 customizable drinks prepared by trained “Bellristas,” including Churro Chillers, freezes and energy-infused Refrescas.
  • The chain has added six Refrescas flavors to its standard menu—such as Strawberry Passionfruit and Mango Peach—priced around $3.89 or $4.89 for versions with Rockstar Energy.
  • The expansion is part of a multiyear overhaul designed to drive beverage sales toward a $5 billion target by 2030.
  • Taco Bell partnered with Diversified Restaurant Group, a franchisee with more than 300 units that has helped develop flagship concepts like the Cantina format.