Overview

• Taco Bell plans to open 30 additional Live Más Café venues by fall 2025 in markets such as Southern California, Dallas and Houston.
• Each café will feature over 30 customizable drinks prepared by trained “Bellristas,” including Churro Chillers, freezes and energy-infused Refrescas.
• The chain has added six Refrescas flavors to its standard menu—such as Strawberry Passionfruit and Mango Peach—priced around $3.89 or $4.89 for versions with Rockstar Energy.
• The expansion is part of a multiyear overhaul designed to drive beverage sales toward a $5 billion target by 2030.
• Taco Bell partnered with Diversified Restaurant Group, a franchisee with more than 300 units that has helped develop flagship concepts like the Cantina format.