Overview

• Mountain Dew Baja Midnight rolled out nationwide on Aug. 14 as Taco Bell’s first permanent expansion of the Baja Blast line in nearly 20 years.
• The purple-hued soda blends passion fruit with the original tropical lime flavor as an exclusive fountain menu item alongside a limited-time Baja Midnight Freeze.
• Taco Bell Rewards members can redeem a free medium Baja Midnight on Aug. 15 with a minimum $5 purchase in the app.
• The debut supports Taco Bell’s plan to grow beverage sales to $5 billion by launching exclusive drinks, expanding Live Más Café locations, and boosting digital loyalty.
• The company is already teasing new Baja Blast–inspired menu items such as a passion fruit–fueled pie for future rollout.