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Taco Bell and Hollister Unveil Y2K Capsule With Cyber Monday Launch

Early access for Taco Bell Rewards included a one-hour giveaway of 500 sauce-packet sweatshirts.

Overview

  • The limited-edition collaboration features 11 pieces spanning fleece hoodies, sweatpants, baggy denim, graphic tees, embroidered socks and a hot sauce packet keychain.
  • The collection goes on sale Dec. 1 online and in select Hollister stores, aligning with Cyber Monday shopping.
  • Items are priced from $14.95 to $79.95 and offered in sizes XS through XL, according to the brands’ announcements.
  • Taco Bell Rewards members received an early look on Nov. 25 with a 2–3 p.m. PT giveaway for 500 special sweatshirts.
  • Abercrombie & Fitch Co. marketing chief Carey Collins Krug said the partnership fits because both brands have helped define youth culture.