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Taco Bell and Hollister Unveil Y2K Capsule, Set for Cyber Monday Launch

Designed to tap Y2K nostalgia, the capsule expands Taco Bell’s brand into youth apparel.

Overview

  • The limited collection goes on sale Dec. 1 online and in select Hollister and Abercrombie & Fitch stores.
  • The 11-piece lineup includes oversized fleece hoodies, sweatpants, baggy denim, graphic T-shirts, embroidered socks, and a hot sauce packet keychain.
  • Items are offered in sizes XS–XL with prices ranging from $14.95 to $79.95.
  • Taco Bell Rewards members received early access on Nov. 25, with a reported app giveaway window offering 500 sauce-packet sweatshirts.
  • Executives framed the partnership as a natural fit for youth culture, continuing Taco Bell’s run of limited-edition cross-brand drops.