Tabasco Overtakes Huy Fong in Sriracha Market Amid Supply Crisis

The iconic Huy Fong Foods' sriracha faces a significant decline in market dominance due to a supply shortage, allowing Tabasco to become the top-selling sriracha brand in the U.S.

A dispute between Huy Fong Foods and its primary chili pepper supplier led to a severe shortage of the company's signature sriracha sauce.
The shortage has persisted for over three years, causing Huy Fong's sriracha to vanish from many store shelves.
Tabasco seized the opportunity to fill the void, launching a marketing campaign and becoming the best-selling sriracha brand in the second half of 2023.
The fallout from the dispute has had lasting effects on both companies, with Huy Fong struggling to maintain production and its founder, David Tran, facing challenges to his hot sauce empire.
Despite the competition, Tran remains unfazed, emphasizing that there's no secret ingredient to his sauce and encouraging consumers to make their own.

Fortune