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Taapsee Pannu Decries PR Tactics That Pay to Push Others Down

She says a recent pause in her schedule exposed how aggressively publicity now operates.

Overview

  • Speaking in new interviews, Pannu says the film industry’s PR machinery has reached “some other level” over the last 1.5–2 years.
  • She alleges campaigns now involve paying to promote yourself and to undermine rivals, questioning why success should hinge on another’s failure.
  • She criticizes crafted public personas that clash with on-screen work and says she won’t fund planted coverage, preferring to spend on herself and family.
  • Looking back on her entry into films, she recalls severe self-doubt and grooming insecurities that left her mentally exhausted as she tried to learn fast.
  • She says seniors once urged her to avoid relationships, steer clear of grey roles, and prioritize acting opposite A-listers; her next release, Gandhari, is set to stream on Netflix.