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T-Mobile Sets December 1 Rollout for 'Switching Made Easy' 15-Minute Switching

An AI tool in the T-Life app analyzes existing accounts to cut the friction of moving from AT&T or Verizon.

Overview

  • T-Mobile announced that its Easy Switch experience in the T-Life app targets a roughly 15-minute move for new customers starting December 1.
  • The app prompts AT&T or Verizon users to log in so AI can recommend a comparable T-Mobile plan and display potential savings.
  • New switchers can keep their current phone and have up to 90 days to choose a new device.
  • Same-day delivery for devices and accessories will be available through DoorDash in select major cities with expansion planned.
  • Easy Switch is currently in beta, and T-Mobile is reopening free DashPass enrollment from November 25 to December 2 as part of the launch promotions.