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T-Mobile Ends Free Apple TV+ Perk, Will Charge $3 a Month Starting Jan. 1, 2026

The carrier is passing through Apple's price hike by limiting its subsidy to $9.99 per month.

Overview

  • Premium plans such as Go5G Plus, Magenta Plus/Magenta Max, Experience More, and Experience Beyond will shift from free Apple TV+ to a $9.99 monthly discount that leaves subscribers paying $3 out of pocket.
  • T-Mobile began texting affected customers on November 19 with a link to manage the add-on, and users can cancel in the T‑Life app or their online account before the new year to avoid the charge.
  • Customers who keep the perk will continue to have Apple TV+ billed through T‑Mobile, which remains slightly cheaper than paying Apple directly.
  • Subscribers who pay for Apple TV+ through T‑Mobile without the promotional discount will see their monthly rate match Apple's $12.99 price.
  • The change follows a broader pullback on carrier freebies, with Verizon moving to discounts for streaming add-ons, while T‑Mobile still covers Netflix with ads on most premium plans.