Overview
- Watkins partnered with Gilead to debut the reworked track, positioning it as the campaign’s centerpiece.
- Gilead data highlighted stark gaps in prevention: only 14% of PrEP users are Black despite accounting for 42% of new HIV diagnoses.
- The campaign underscores disparities for Black women, who comprise half of new HIV diagnoses among women yet only 13% of the U.S. female population.
- Additional figures from Gilead show 64% of PrEP users are white even though white people represent 25% of new cases.
- Watkins presents the project as empowerment and Black joy, extending TLC’s tradition of addressing sexual health in music, including the AIDS-referencing “Waterfalls.”