Overview

• SZA officially launches Not Beauty, a vegan and cruelty-free beauty brand, with a trio of lip glosses priced at $23 each.
• The initial collection includes three shades—In the Flesh, Strawberry Jelly, and Quartz—designed for hydration, long wear, and a non-sticky finish.
• Products will be sold exclusively at pop-up stores during the U.S. stops of SZA’s Grand National Tour, open to all fans regardless of ticket status, starting April 19 in Minneapolis.
• The glosses feature nature-inspired packaging with wood textures and bold natural hues, aligning with the brand’s eco-conscious ethos.
• Future plans for Not Beauty include expanding into lip stains, liners, and creams, inspired by SZA’s signature layered lip techniques.