Overview

• SZA has been confirmed as Vans’s first-ever artistic director in a multiyear partnership announced on August 14, 2025.
• Her role grants her oversight of creative campaigns and co-design responsibility for exclusive product collections and new shoe styles.
• The collaboration launched with a campaign shot by Sophie Jones highlighting the black-and-white Knu Skool silhouette, now available at select Vans stores and online.
• SZA emphasized affordability as a priority, stating she is “not trying to make Vans into Bottega Veneta.”
• The appointment follows her high-profile year of new music releases, a Super Bowl halftime performance and the Grand National Tour with Kendrick Lamar.