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SZA Named Vans’ First Artistic Director in Multi-Year Partnership

The debut campaign spotlights SZA’s take on the Knu Skool silhouette with immediate retail availability under her creative direction.

Overview

  • Vans confirmed a multi-year deal appointing the five-time Grammy winner as its inaugural artistic director.
  • Photographed by Sophie Jones in the Scottish Highlands, the launch campaign centers on the black-and-white Knu Skool sneaker.
  • The featured Knu Skool model is now on sale at select Vans stores and online at vans.com.
  • In her new role, SZA will oversee forthcoming brand campaigns and co-design exclusive product collections and silhouettes.
  • She has pledged to maintain Vans’ accessible pricing and community-focused ethos across all future releases.