Overview

• SZA officially unveiled her beauty brand, Not Beauty, on April 15, 2025, introducing three shades of lip gloss as the initial product offering.
• The launch is integrated with her Grand National Tour, featuring pop-up shops at U.S. tour stops where fans can purchase the products.
• The brand reflects SZA's values of authenticity and nonconformity, with a focus on minimal effort and maximum results for everyday beauty.
• Future product releases, including stains, liners, and creams, are planned, emphasizing eco-conscious and inclusive designs.
• Not Beauty was subtly teased during SZA's Super Bowl performance with Kendrick Lamar, where she wore the brand's lip gloss.