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SZA Appointed Vans’ First Artistic Director

Her role is a multiyear creative partnership that gives her oversight of Vans’ campaigns with the chance to co-design upcoming collections.

Overview

  • SZA’s multiyear agreement tasks her with reimagining Vans’ marketing campaigns and co-creating exclusive product collections and shoe styles.
  • The debut VANSZA campaign, photographed by Sophie Jones and styled by Alejandra Hernandez, spotlights the black-and-white Knu Skool silhouette in outdoor settings.
  • The black-and-white Knu Skool is available now at select Vans retail locations worldwide and on vans.com.
  • In her launch statement SZA said “In Vans, I feel free” and outlined her mission to unite joy, community, creativity and fashion.
  • Future collection themes and release dates are still being developed with a focus on affordability, inclusivity and Vans’ skate and outdoor heritage.