Overview
- Synchrony announced an enterprise collaboration with OpenAI on Monday that the company says will integrate its consumer financing, rewards and loyalty products into AI-native shopping experiences.
- As part of the deal Synchrony published a ChatGPT plugin that lets users browse Synchrony Marketplace offers, promotional financing and partner deals directly inside ChatGPT.
- Synchrony also plans to deploy OpenAI models such as GPT-5.6 Sol, Terra, and Luna across its business to speed product development and internal AI workflows.
- Company executives estimate it will take roughly six to 12 months to enable general-purpose Synchrony cards for in-chat purchases and longer to integrate private-label store cards because each retailer needs separate coordination.
- Key open questions remain about consumer trust in giving AI access to payment details, how transaction fees and revenue will be split among retailers, Synchrony and OpenAI, and some outlets have disputed the exact scope of the ChatGPT shopping tie-up.