Overview

• Insiders report that Sweeney’s lingerie line is expected to debut imminently, marking her first independent fashion venture.
• Jeff Bezos and Lauren Sánchez are said to have invested personal funds in the project, signaling high-profile financial support.
• Coatue partner Ben Schwerin is backing the venture through the firm’s Innovation Fund, which recently deployed $1 billion from the family offices of Bezos and Michael Dell.
• The collection follows a year of design and development and is linked to Sweeney’s attendance at Bezos and Sánchez’s June wedding in Venice.
• Neither Sweeney nor her investors have issued formal comments on the reported investment details or launch timeline.