Overview
- TMZ video shows Sweeney climbing a letter of the Hollywood Sign at night and draping bras in a filmed stunt linked by reporting to her forthcoming lingerie brand, reportedly called Syrn.
- The Hollywood Chamber of Commerce said it did not authorize the activity and is investigating how the crew accessed the site, noting it controls commercial licensing for the sign’s image.
- Records cited in coverage indicate the crew had a FilmLA permit to film in the area, which does not permit touching, climbing, or altering the sign.
- The LAPD told multiple outlets there is no active investigation and stated that no crime was committed, and no arrests or charges have been reported.
- Most of the bras were removed after filming with a few reportedly left behind, and several outlets report the lingerie venture has investor backing that includes Jeff Bezos.