Overview

• Dr. Squatch released 5,000 bars of Sydney’s Bathwater Bliss at $8 each on June 6, with the site crashing under overwhelming demand and the stock disappearing in seconds.
• Resale listings on eBay span from $100 to $2,000 as buyers seek bars complete with certificates of authenticity and actual traces of the actress’s bathwater.
• The soap blends shea butter, pine bark extract and exfoliating sand and was positioned to encourage men to reconsider their conventional personal care routines.
• Sweeney told E! News she pitched the idea herself and says she’s enjoying watching the widespread online conversation about the launch.
• Public opinion remains divided, with some applauding the inventive branding and others denouncing the product as exploitative and objectifying.