Overview

• Dr. Squatch released 5,000 bars of “Sydney’s Bathwater Bliss” on June 6, triggering a site crash as the product sold out within seconds
• Each $8 bar is made with pine bark extract, exfoliating sand and a measured portion of Sweeney’s actual bathwater
• After the initial sell-out, resellers listed the soaps at prices ranging from $1,500 to $2,000 on secondary markets
• Every bar includes a Certificate of Authenticity, though the exact process for verifying the bathwater source remains undisclosed
• Sweeney called the collaboration “weird in the best way” and said it was designed to encourage men to try natural personal care products