Overview

• Sydney Sweeney conceived the bathwater bar after fans seized on her October 2024 Dr. Squatch bubble-bath ad and began joking about her bathwater.
• Only 5,000 bars of Sydney’s Bathwater Bliss are available exclusively on Dr. Squatch’s website for $8 each, with sales beginning June 6.
• The soap features natural ingredients such as pine, Douglas fir and exfoliating sand alongside a measured amount of the actress’s bathwater.
• Dr. Squatch ran a pre-launch Instagram giveaway distributing 100 bars to build anticipation among its target Gen Z male demographic.
• Reactions online have been mixed, with supporters praising its novelty and skeptics questioning the ethics and hygiene of using real bathwater.