Overview

• Dr. Squatch and actress Sydney Sweeney released the 5,000-bar limited-edition “Sydney’s Bathwater Bliss” soap on June 6, priced at $8 per bar.
• The product’s formula blends shea butter, pine bark extract, exfoliating sand and actual drops of Sweeney’s bathwater for an earthy, medium-grit scent.
• Buyers encountered virtual queues and multi-hour checkout delays as the site marked the soap out of stock within minutes of its 11 a.m. CST debut.
• Resale listings on platforms such as eBay have driven prices up to $700 as collectors and fans compete for the sold-out bars.
• Sweeney confirmed she conceived the concept herself and stated she remained unbothered by the wave of both praise and criticism online.