Overview

• Sydney Sweeney has partnered with natural personal care brand Dr. Squatch to create Bathwater Bliss, a limited-edition soap infused with her actual bathwater and formulated with exfoliating sand, pine bark extract and woody scents.
• The $8 bar will drop on June 6 at noon Eastern on drsquatch.com in a run of only 5,000 units, each accompanied by an authenticity certificate.
• An Instagram giveaway running May 29 through June 5 will award 100 free bars to U.S. winners who follow and engage with Dr. Squatch’s launch post.
• The concept stemmed from fans’ joking demands for Sweeney’s bathwater after her viral October 2024 Dr. Squatch ad, and the actress hopes the stunt will encourage men to switch to natural hygiene products.
• Social media responses range from enthusiastic orders to expressions of disbelief and discomfort about using celebrity bathwater in a personal care product.