Overview

• Sydney Sweeney was confirmed as the face of American Eagle’s upcoming ‘It jeans’ campaign later this year, which will feature the slogan “Sydney Sweeney has great jeans.”
• Sweeney praised American Eagle’s denim for its comfort and effortless style, calling it her comfiest pair yet.
• American Eagle plans to sell The Sydney Jean, a limited-edition Dreamy Drape silhouette with a butterfly motif to raise domestic violence awareness.
• The brand will donate all proceeds from The Sydney Jean to the Crisis Text Line to support mental health services.
• Separately, Sweeney is poised to debut a year-in-the-making lingerie line backed by Jeff Bezos and Lauren Sanchez in the near future.