Overview

• After a year of development, Sydney Sweeney’s lingerie collection is poised for an imminent launch.
• Jeff Bezos and Lauren Sánchez have personally invested in the brand, confirming earlier reports of their financial support.
• Ben Schwerin, a partner in Coatue’s $1 billion Innovation Fund seeded by Bezos and Michael Dell, is leading the private equity backing.
• Sweeney’s attendance at Bezos and Sánchez’s June wedding in Venice served as the backdrop for sealing the investment agreement.
• The venture builds on her 2023 Frankies Bikinis swimwear collaboration and a growing roster of global brand partnerships.